HANS is a Hindi monthly literary magazine tracing its origin to MUNSHI PREM CHAND, one of the greatest personalities in Indian literature.
More than half century ago in 1930, HANS began publication under the editorship of PREM CHAND. MAHATMA GANDHI and K.M. MUNSHI too were associated with Hans to provide an impetus to creative writing. It became a forum projecting national problems and encouraged socially relevant fiction during the struggle for Independence. This progressive thrust continued even after Independence the dynamic literary tradition, with its verve, gusto and penetrating insight, evolved by MUNSHI PREM CHAND during his editorship of HANS spurred creative writing and HANS became and remains even today, a synonym for human aspirations and an inspiration for all writers. Indeed almost all the prominent contemporary Hindi writers began their creative career with HANS.
With the resurrection of HANS, therefore, under the editorship of RAJENDER YADAV, eminent novelist critic and essayist, the progressive tradition established by MUNSHI PREM CHAND has been revived.
Beginning since August 1986 HANS in very short span has won wide acclaim from the distinguished strata of society comprising writers, artist’s professionals and intellectuals. Today HANS has about four lacs of readers to its credit and commands a prestigious position among Indian journals. Wide and vast acceptability of HANS among the enlightened readership and the eminence and excellence associated with HANS, places it in a unique position to be an effective venue for advertisement.
What is more, its literary prestige ensures preservation and a repeat value for advertisement absent elsewhere